It’s Not Your Nonna’s “Ferragosto” This August
This week, Italy celebrates the summer heat by taking a long mid August pause, a tradition with roots in the Roman Empire as far back as 18 BC.
On August 15, Feriae Augusti (roughly nominating the holiday, vacation or recesscreated by the Emperor Augustus) neatly coincides with the Catholic feast of Assumption, in which the Virgin Mary is “assumed” body and soul up into heaven. This is a power-packed holiday, to be sure.
Traditionally marked by a mass exodus from Italian cities, Ferragosto is about heading down to the beaches or up into the mountains. Doors and windows are closed touting a tacky, handwritten notice, Chiuso per ferie! or Closed for holiday. The idea would be to go “off-grid” at the family’s holiday home, resurfacing once the heat wave is over and any remaining tourists are gone.
Then, in September, kids are back in schools and life gets back to its normal flow.
What’s changing in the more modern Bel Paese?
Times are changing, and your Nonna might be shocked to see what August has become or is becoming in Italy. La Dolce Vita has all but hidden herself, leaving many Italian economically unable to close up shop and venture off to enjoy a long holiday. Shorter breaks and extended weekends are the order of the day.
Predictions of a staggering 108% surge in foreign visitors to Italy in 2024, compared to 2023, have already been surpassed beyond expectations. Oddly, August is not immune to the increase in tourism, despite the blistering heat and traditional closures. The Italian Associated Press (ANSA) reports that over 18.2 million arrivals are expected in Italy this August, up 3.2% on the same period last year.
Italians themselves are contributing to the boost in domestic travel, as they’re unable to reach foreign destinations, they settle for a more localized tourism.
What to expect on your next Ferragosto in Italy:
While many city-dwellers still seek to escape the summer heat, those who stay behind can relish a peaceful, uncrowded atmosphere. It’s the perfect time to immerse yourself in the authentic charm of Italy, savoring the tranquility of the streets and hidden gems that are often overlooked earlier in the tourist season.
Many historic city-centers remain a hotspot for tourists exploring iconic landmarks. Museums, archaeological sites, and galleries are open for visitors to indulge in the rich cultural heritage of Italy. You’ll want to do your research ahead of time, but chances are you’ll see less crowds and shorter lines.
While public transportation services may be limited, it only adds to the adventure of navigating these ancient streets on foot, creating a truly unforgettable experience for travelers seeking a deeper connection with the history and beauty of Italy.
To sum it up, as we’ve discussed on the Bella Italy podcast even recently, the former “shoulder seasons” of travel and mandatory summer hiatus are a vision of the past. Italy’s travel industry is expanding and offering the intrepid explorer an even more varied and diverse range of activities, excursions, and experiences.
Do yourself a favor, if you’re going to Italy next year, go to Italy With Bella!
