Vicky R.
Marketing Strategist | Italy with Bella
Vicky Reddish lives in Nashville, Tennessee, where she grew up and now shares life with her husband of fourteen years, Michael, who she lovingly calls her best friend. While Nashville is home, Italy captured her heart the moment she first stepped onto Sicilian soil.
Her first visit was to Palermo. The cobblestone streets, vibrant open-air markets, layered architecture, and rich textures of the city left her mesmerized. The colors felt deeper. The history felt tangible. Every corner seemed to hold a story. That first experience sparked something lasting, and today, working at Italy With Bella feels less like a job and more like a dream she gets to live inside.
As Marketing Strategist for Italy With Bella, Vicky works primarily behind the scenes, shaping the brand’s digital presence and voice. She oversees SEO strategy, website growth, content development, and brand positioning. With seventeen years in marketing across nonprofit, finance, and hospitality sectors, she brings both analytical discipline and creative instinct to her work.
Her focus is simple but powerful: help people fall in love with Italy before they ever board the plane.
Through thoughtful storytelling, search strategy, and performance measurement, she ensures that Italy With Bella is visible to those dreaming of an Italian vacation and that the content they find is helpful, inspiring, and true to the company’s voice. She believes strongly that Italy With Bella stands apart because it does not offer cookie-cutter packages. Every journey is curated and custom-built around a client’s desires, pace, and priorities. It is personal. It is intentional. It is crafted with care.
Vicky has explored both southern and northern Italy and continues to fall deeper in love with the country’s diversity. After spending time in Northern Italy, she was completely taken by Verona, Bolzano, and Merano, especially during the Christmas season. The alpine charm, glowing markets, and festive décor create what she describes as pure mountain magic. Bolzano, in particular, holds a special place in her heart.
Some of her most unforgettable bites in Italy include a husband-and-wife-owned restaurant in Venice during truffle season, where fresh truffle cream was served over warm bread in a way she still dreams about. And in Florence, the sandwiches at I Fratellini remain unforgettable. She chooses espresso daily, though wine is non-negotiable when in Italy. And on long-haul flights, she will always choose the aisle seat.
For Vicky, Italy matters because of its history, culture, and devotion to detail. There is an old-world care and character woven into daily life that feels increasingly rare. She believes everyone should experience the centuries-old traditions, the regional differences, and the way each destination offers something entirely distinct. Italy is not a place you visit once. It is a country you return to again and again.
Her background as an artist deeply influences how she experiences Italy. She notices the color of the buildings, the texture of aging walls, the cracks in ancient foundations, the way sunlight glistens across a glass of wine at sunset. She believes in slowing down, paying attention, and allowing a place to settle into your soul.
Her hope is that every client feels connected, alive, and deeply in love with Italy. That they find beauty. That they find rest. That somehow, they find a sense of home.
